Regulatory requirements and strong offerings are driving growth

Ateco is Safety Technology’s latest acquisition. Ateco specialises in intelligent and flexible fire alarm systems and sells complete solutions for both permanent installations and construction sites.

Ateco sells solutions for fire protection installations for public and commercial properties. The company develops proprietary products when it sees a need in the market or receives a request directly from a customer, explains Robin Brorsson, CEO of Ateco. The market is constantly changing.

“The regulatory requirements for fire protection are creating a natural demand for Ateco’s products. Moreover, these regulatory requirements are continuously changing and when properties are renovated their fire protection standards have to be upgraded to meet the latest requirements,” says Robin Brorsson.

Historically favourable growth

In the 2023/2024 financial year, Ateco’s revenue was approximately MSEK 50, up nearly 20 percent. That is also in line with the trend over the past five years, with annual revenue of 20–30 percent per year, with some variation due to external factors such as the pandemic and component shortages. The Swedish market accounted for nearly all of this revenue. “Demand was strong during our most recent financial year. We have not noted any slowdown as yet, since we don’t sell for installation in residential construction. The construction that is taking place needs fire safety solutions and we have a strong position, mainly because our products are fast and superior when it comes to compliance with local Swedish fire safety requirements,” says Robin Brorsson.

New products and markets

While Ateco is a relatively well-known brand in the market, the aim is to increase brand awareness, according to Robin Brorsson. “Our ambition is to work more closely with the major electricity wholesalers, where I see strong growth potential.” Ateco launched several new proprietary products in 2024. New markets are also in the pipeline. “We are currently focused on the Swedish market but, over time, we’ll also address neighbouring markets such as Finland and Norway,” he concludes.