Creating Europe's biggest alliance within fall protection

Cresto Group gathers subsidiaries under a single umbrella – Cresto Alliance – while allowing all the companies to retain their independence and identity. This new initiative will enable even better cohesion within the Group as Cresto Group grows through acquisitions.

Cresto Group has grown significantly during the last few years, both organically and through acquisitions, and is now a group with a global presence. Cresto Group consists of several different niche companies within fall protection and rescue equipment, including AAK Safety in Norway and Abtech Safety in the UK.

Cresto Group’s companies all supply similar comprehensive solutions and operate in the same industry. To develop even better partnerships and to establish a shared position and vision for Cresto Group, an alliance has been formed. Cresto Alliance is intended to strengthen the clear partnership opportunities between the companies. At the same time, the group established Cresto Safety, where all development and manufacturing of the Cresto and RESQ proprietary brands are concentrated.

Cresto Alliance means that all of the companies in the Cresto Group can benefit from each other without compromising their own identity, and the subsidiaries continue to operate under their established brands. Clarifying the various business models in Cresto Group is expected to improve focus and to support continued improvement in profitability while simplifying the integration of new acquisitions. Within Cresto Alliance, the companies complement each other and work together by sharing expertise and resources, allowing knowledge to spread faster within the Group and providing the companies with competitive advantages in their respective markets.

All of the companies retain their names, brands and cultural identity, which increases diversity and adds new perspectives. Cresto Alliance has received a warm reception, since there are several advantages to collaborating. Partnerships between companies, while still allowing the companies to retain their freedom to act independently, give a competitive head start in the market.