Case: TengTools

A new, unique tools cart refined the idea from the bestselling 1001 cart, which was only manufactured in limited quantities.

TengTools offers premium hand tools in stationary and mobile storage solutions for professional mechanics in the manufacturing and automotive segments. Thanks to TengTools’ modular system, it is possible to develop new campaign products based on the existing concept, which means a short development time and low development costs. A market analysis was conducted to build the new concept and results showed that the new tools cart needed to have better space efficiency than the bestselling 1001 cart, extra functions such as a work bench and a single-drawer function that only allows one drawer to open at a time – all offered at an attractive price.

This resulted in a new design for the tools cart, with an improved profile in silver on the front and side, an extra drawer to have more space for extra tools, the single-drawer function for increased safety and a work bench and side table to offer a work space not available with the 1001 cart. A large box spanner set with 98 parts was also developed for the cart, and production costs were reduced by removing costly elements that added no customer value.

As a result, TengTools manufactured and sold 1000 tool carts. The campaign sold out within a quarter, generating approximately MSEK 15 in sales.

TengTools is distributed in over 30 countries around the world and is a market leader in supplying hand tools to customers in the manufacturing and automotive segments countries as far apart as Norway and New Zealand. Over 70 percent of revenue comes from countries outside the Nordic region. In 2020/2021, TengTools started its own sales company in Australia.